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L’Occitane Unveils 5th Ave Concept Store in NYC

Company continues quest to up the retail experience.

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By: Christine Esposito

Editor-in-Chief

The L'Occitane Group is opening a new L'Occitane en Provence concept store in New York City. The 1,870 square foot store located at 555 Fifth Avenue is described as an unique immersive destination that will communicate the brand's signature pillars through a range of interactive customer touchpoints. Designed by L'Occitane's international artistic director Daniel Contorni and Paul Blackburn, VP concept design, construction and merchandising, the store will be  “an evo...

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